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Now that you know your keyword phrase and what page you want to optimize for it, in my next post I’ll show you how to optimize the most relevant page for converting keyword phrases. I’ll show you some basic things any merchant can do to optimize for all the search engines, like including the phrase in the most important SEO cząstka - the title tag, adding the converting keyword phrase to the body text, and linking to that page from other related pages using the converting keyword phrase in the odsyłacz text. .

Original text search at: ystoreblog.com/blog/2006/09/

Right after the New Year, send an email to every new customer you acquired from November 1st through the end of the year and thank them for their business. Then, offer them something special such as free shipping or a price or percentage break on their next odznaczenie. Be sure to choose something which matches their purchase profile when possible. I suggest using Got Marketing, which can be done right in the back-end of your Yahoo! Store. Or, go straight to premiums and offer a free gift with their next medal. You can track the effectiveness of your email through Got Marketing, and you can offer the recipients of this email an easy way to unsubscribe..

Original text search at: ystoreblog.com/blog/2007/01/

Many marketers think that if they can’t compete on price, they shouldn’t even try participating in the shopping comparison engine space. I’d even argue that the small guys have an equal chance of attracting attention on the shopping engines because they have the flexibility to manipulate termin quickly and easily, while the big guys are doing limited optimization and often relying on their brand.. In other words, it’s very easy for a small business to compete on the shopping engines. While price plays an important part of anyone’s buying decision, there are many other factors - ratings/reviews, promotional messaging, bidding - which influence buying habits on the shopping comparison engines.

Original text search at: ystoreblog.com/blog/2007/03/page/2/

From a search engine’s point-of-view, their one and only goal is to serve a variety of quality results per query, not multiple versions of the same content blasted across different websites. With that said, my suggestions for merchants (as backed from conversations at SMX), is to either write or hire a copywriter to write brand new, keyword-focused copy for each of your pages and products..

Original text search at: ystoreblog.com/blog/2007/06/

Seriously… this may seem like a simple “no-brainer” these days, but you’d actually be surprised at how many Yahoo! Store merchants still continue to use their manufacture’s images and product descriptions.. The biggest tip that I could ever pass along to merchants is to write, or hire someone to write, your web site’s content (category and product descriptions).

Original text search at: ystoreblog.com/blog/2007/09/